The "Altucher Experience" as I call it has elevated to "Altucher Squared," with the addition of Claudia bleeding her life experience into words that make The Power of No an impactful read. As I took it in, highlighting, writing notes, I wondered how I would be affected this time. How would my life change, improve again based on Altucher Squared? I wasn't disappointed. Once I began saying no to what was unhealthy to me, new worlds revealed themselves.Frankly, I think this concept of "NO" is just a natural culmination of all the work and writings by Altucher and Altucher Squared. They've both, perhaps subtlety been working up to the lessons here. This book is a natural adjunct to "Choose Yourself", it's the next iteration. Sort of like Godfather 2 answers the questions you had from The Godfather. Once you choose, the word NO should be a regular part of your vocabulary. James and Claudia help readers understand how it's fine, no, more than fine, to draw the line, set boundaries, walk away, cut loose, never look back. I've used it. It works. I will continue. As a matter of fact, it's more than fine. It's necessary for you to live the life you seek.The book opens strong - I created a set of "Your No Bill of Rights" index cards to keep me focused, based on the lessons. You have the RIGHT to defend your life, to healthy relationships, love, to assert what you want, take your time, to be honest with all and yourself. You have the right to practice silence and connect with the higher part of you. Stillness.Here are some of the lessons I learned: Beware the gatekeepers who's job it is to prevent you from doing something you want to do (on occasion it's the person in the mirror), you are entitled to choose which stories you believe in. Owning a house, marriage. Don't believe in those stories? Fine. Use your inner voice to build your outer "no," with conviction, say no to protect your own.The Altuchers don't know it yet but I also created the concept of "double zero" from this book - Learn scorched earth. Use no to burn bridges. 00 is using the light and warmth from a burning bridge to shine bright on what you must remove from your inner boundaries. It's the existential version of "you're dead to me."Using "NO" wisely allowed me to find my true self.It will help you too.This book is another small investment in huge self discovery.We see a tip of the cap to Eckhart Tolle and his best selling book, The Power of Now, right in this book’s title. So, it’s no surprise to find references to his Holiness, the Dalai Lama, Buddha, Thich Nhat Hahn, being “still,” meditation, etc.The book starts with a NO Bill of Rights. Here we find 11 rights such as, our right to take OUR time, the right to healthy relationships and real love, the right to have an abundant and fulfilled life, etc.Next, our authors, James and his wife Claudia, alternate back and forth, providing stories of the power of the word NO.We start with some of the more obvious things where we should say NO. We should say NO to negative chatter, gossip, toxic people, etc.As we progress through the book, we get into a bit more of the new age kind of thinking such as how saying NO to certain things helps with “mindset, abundance, gratitude, vibration” and all the familiar terms bandied about in the personal development space.Some chapters offer practice exercises at the end. One that I found of value was Claudia’s tips for “being still.” I continue to practice meditation, but my mind races like the Energizer Bunny, so I’m still a work in progress. Claudia offers a couple of new suggestions that I’ll likely give a whirl.This is a simple book and you might have 2-3 hours in total to get front to back. It’s extremely helpful information but most of it I’ve come across from prior reading. I desperately could have used the insight on the power of saying NO about 10 years ago, but seeing as this was only written in 2014, that was impossible!Amazon gives this one 4.5 stars after 280 reviews. Goodreads is less generous with 3.55 stars after 952 ratings and 88 reviews.This is my first Altucher experience and I read that Choose Yourself is a good one from James. I really enjoyed this one, especially the authenticity of authors, their willingness to share their vulnerabilities, and some of their darker days.I give it 4 stars and I highly recommend it for anyone who needs to learn to say NO!#FridaysFind #MIAGD #ThePowerOfNO #AltucherI am a long time reader of James Altucher, and when I saw that his latest book was called "The Power of No", I was sceptical that it would contain enough unique content to support an entire book. I am glad to be proved utterly and completely wrong. The book is wonderfully written, covering an exhaustive list of how using "No" can improve our life. The points are brilliantly explained, supported with entertaining stories, and followed up with a list of practical exercises, which show us how to employ these strategies in our lives.As an aside - James is of course an excellent writer, having honed his craft over a number of years. But the real surprise to me was the quality of his co-author's writing - Claudia Azula Altucher. Claudia's writing (the text indicates whether James or Claudia is writing, or both) is exceptional, and it is amazing that this is only her second book. Her writing is open, honest, funny and insightful, and adds another five stars to an already five star book.I started reading the book a year ago, but for some reasom did not make it further than a couple of chapters. Now I read it in full and I really liked the middle parts, but the end destroyed a lot for me and I wish I would not have read it. Whereas through the course of the book it is a lot about finding the way that saying no works for oneself, individually different, in the end they give really silly, very concrete "cookbook" like recommendation and worst of all link saying no to earning loads of money. For me saying no is not about the fastest way to make money!I absolutely loved this book. 'No' really is the most important word in our lives. It's funny how in so many ways we think it's a bad word and doesn't serve us anything. A lot of my beliefs were actually changed after reading this book. I would love to get a hard back and keep it with me so I can read it again and again.The power of no is an insightful read. It builds upon James's previous book choose yourself and clearly shows how saying no frees us up to when we should say yes. Claudia and James sections blend and work together perfectfully. The stories and examples are varied and interesting as well as incredibly useful. I am excited to practice the exercises in the book and harness the power of no in my life.Interesting book with a tricky subject tackled by the authors in a variety of ways. The book doesn't seem to move toward a single conclusion, or tie everything discussed together in a memorable way, yet the materials offer some great insights. A good read.